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Building corporate branding is a long-term process. As a business owner, you need to create your story and build the brand to let everyone know what they can find at your company.
When creating a corporate video for your brand, you must work on building a good story before filming. Since videos have more impact than any other marketing technique (more on that later), people will tend to give more focus and attention to brands with well-made stories.
To build strong storytelling for your corporate profile video, think of a powerful narrative or message to be conveyed throughout the whole video. Start by knowing who you are as a business and to whom you cater. This will help craft the most appropriate content for your brand’s video story, which fits perfectly into your core audience’s needs and wants.
Once people get into your brand’s narrative, it’s easier for you to market your products and services. Remember that getting to a level where the audience recognises your brand’s messages can take years. You need to build your brand’s image from scratch, carefully and with love. It’s a challenge, but if you’re reading this we know you’re up to it!
Why are Videos More Preferable Than Text-based Content For Company’s Profile?
Unlike other content marketing you can use to showcase your brand’s messages, videos are the most effective to catch the audience’s attention. According to Hubspot, over 50% of customers want to watch branded videos more than other types of content.
Videos are more compelling because they provide a more immersive experience that can effectively relay your brand’s messages and stories.
Companies will have increased benefits from producing videos than the other marketing technique. Hopefully, if you’re video goes viral, you’ll have a chance of reaching broader audiences and getting people to acknowledge your brand.
Some other benefits you can get by using videos include:
- Increase incoming traffic to your website.
- Land on Google’s first page and get featured on the Google search video section if you post on YouTube.
- Improve brand authority as great videos mean a considerable dedication to the making process.
- Connect to wider social media communities, including popular influencers.
5 Simple Tips to Make Impressive Company Profile Videos
When planning to make a corporate video for your brand, there are several things you need to take into account:
1. Define Your Videos Objectives
Before recording a corporate video, make sure that you know what goals you’re trying to pursue here. For example, what do you want to achieve with the video? Do you want to increase brand awareness? Introduce a new product? Train employees?
You need to answer all these questions carefully because each goal requires a different approach. If you want to improve the brand’s credibility among existing talents, you may need to provide training videos for all employees to help them boost their careers.
Another thing to consider is how you want the audience perceives your video content. This is crucial because the same type of video, let’s say explainer videos, can yield a different result depending on how you present them. Viewers will also have multiple perceptions from a single video if it’s not executed properly.
Therefore, it becomes essential to determine what objective you want to achieve by choosing the right video type that fits your brand’s messages.
2. Understand your target audience
Before you make a company profile video, answer these questions: who is your target market? Who are the people that you want to reach with your video content?
Understanding your audience helps you write a compelling brand story. People who barely know about your company need a strong influence on why they need to choose your product. This can be done if you deliver messages that fit your target audiences.
You can create buyer personas and build a whole narrative to see whether the message matches their needs or relates to their personality. The more people find your content relatable, the more likely they are to be interested in your company.
Additionally, check which languages are spoken among your audience, and consider translating the content accordingly. We recommend enlisting a translation services company to help you.
3. Define your story
Great shots and video thumbnails attract people to watch the content, but only unique storylines/messages make people stay and watch the rest of the video. This is often content creators’ problem. They may get viewers in the first half, but not everyone watches until the end.
It can be a massive problem if this happens with promotional content or branded video that sells and invites viewers by the campaign’s end. If your story doesn’t sell, no images/videos can make people stay.
So, what story do you want to tell through your video? How can this be a selling point of your video?
If you’re done researching your audience, you must know what to deliver or what messages people want to hear. A buyer persona will tell you what to create because you’ve now understood what problems are happening around your customers.
Take a look at how Adidas executes plastic pollutes the ocean by building up a story where customers can join the cause simply by becoming a part of the Adidas community.
It’s easy to craft them into a story when you know what problems you want to address. But, you can also tap into a more company-focused by releasing the history of your brand or how you start the company.
4. Choose a video style that represents your brand
One of the most critical aspects of creating a brand-new company profile video is selecting the type that fits you the most. There are a lot of video styles you can incorporate into your corporate content. Whether it’s a live-action video, motion graphic, or animated one, how you want to approach the video’s production process will affect the overall result.
For example, while live-action videos can be less time-consuming and less costly, putting paid actors into your corporate videos can be tricky. The actor’s personal branding should be aligned with your company’s values. Otherwise, people will find a way to criticise the video, which can ruin your brand’s reputation and credibility.
On the other hand, animated videos are quite expensive. But, this video style is preferable because brands can get creative with it.
You can create your own brand mascot and design the whole video around it. The character will become the face of your company, so make sure to spend enough time on its development.
5. Use a proper video length
How long should the video be? Will it be short and concise or longer and more detailed? These factors will affect how you plan and create your corporate videos, so it’s essential to consider them carefully as you get started on this project.
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Keep in mind that each audience has a different attention span and their own preferences. If you want to captivate your wider viewers, ensure that the video is not too long or too short. The ideal length for most corporate videos should be between 1 and 2 minutes.
You need to take several steps into account when making corporate explainer videos for your company profile. By prioritising these factors, you can ensure that your company profile video will deliver the intended messages effectively and engage your target audience in a meaningful way.
Incorporating these tips into your videos will help build brand awareness for your business and make it more engaging for viewers. With compelling company profile videos, you’ll be able to communicate effectively with your target market and grow your business in no time!