Designing Event Landing Pages for Beginners: A How-To Guide

by Micaela Navarro,

22 September 2022

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Picture this: you’re about to put on the event of a lifetime. You’ve set concrete goals, figured out how you’re going to budget the event, and ordered a delicious array of foods for your guests. Now that the event is all planned out, there’s only one thing left to consider: letting people know that it’s happening. 

But you don’t just want to let people know that it’s happening; you want people to get excited about it. A great way to amp up a crowd—and turn excitement into ticket sales and sign-ups—is with an effective event landing page. 

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Not sure how to navigate designing your event landing page? No sweat! In this ultimate guide, we’ll walk you through key tips and tricks for making an engaging event landing page. Use these strategies to take your design to the next level:

  1. Consider Your Target Audience.
  2. Give a Detailed Overview of Your Event.
  3. Brand Your Page. 
  4. Add Engaging Visuals. 
  5. Create a Built-in Registration Process. 

Whether you’re planning a conference, seminar, virtual concert, or any other kind of event, a well-designed event landing page can help expand your reach and maximise attendees. Let’s dive into how you can improve your marketing strategy with an exciting event landing page. 

1. Consider your target audience. 

If your event landing page isn’t tailored to your ideal audience, then they’ll lose interest in your event. 

After all, your event landing page is your event’s opportunity to make a good first impression and sell itself. So, why not make the best first impression by framing your content around who you want to impress? 

If you’re developing an event landing page for your business, association, or nonprofit website, start by considering your target audience. Your event landing page should appeal to their interests and compel them to want to join in on the fun.

For example, if your target audience consists of professionals seeking new business connections—and you’re hosting a conference—you’d want to highlight that your conference will offer opportunities for participants to meet new people. Feature this fact boldly on your page and provide additional information about these opportunities to pique your audience’s interests. 

2. Give a detailed overview of your event. 

Your prospective guests need a good understanding of your event in order to decide whether they want to attend. Make sure you include all the big details like:

  • Time and place
  • Type of event
  • Agenda (if applicable)
  • Price of attendance
  • Benefits (what they’ll get out of it)

List these out boldly so viewers can easily find this information without too much digging. Plus, make sure to highlight all the fun guests will have! Your event’s success depends on how well you sell it, so intrigue your audience with all the perks they’ll get if they attend. 

For example, if you’re hosting a workplace event and want a great turnout, be sure to emphasise details like food, any speakers in attendance, learning opportunities, and anything else that’s relevant to your event. 

3. Brand Your Page. 

If your event landing page looks like any other website’s page, it won’t grab people’s attention and they won’t be able to recognise that it’s your business’s event. 

Customising your event landing page has many advantages. According to Getting Attention, branding your page builds relationships with your audience and increases awareness of your corporation or association. 

To brand your event landing page, use a font and colour scheme consistent with your other marketing materials. If you have a logo, display it prominently on your page. This will help build credibility for your company, making people more inclined to attend your event. 

People’s eyes naturally gravitate towards visuals on a page. Thus, include intriguing pictures and videos on your landing page! A great visual should help tell your event’s story. After all, a picture is worth a thousand words, and beautiful visuals can be an even more effective marketing tool than text. 

4. Add Engaging Visuals. 

If this is a recurring event, include pictures or videos of your event in the past. This will help give people a better idea of what they can expect. 

To take your visuals to the next level, consider using graphic design. You can create posters that highlight your event’s appeal or even infographics that spotlight your event’s agenda or the benefits of attendance. 

To expand your landing page’s reach, incorporate SEO strategies for your images. Make sure your images are high quality, appropriately sized, and have alternative text. As a result, Google will rank your business or association website higher in search results, helping more people find out about your event. 

5. Create a Built-in Registration Process. 

The ultimate goal of your event landing page is to convert site visitors into registered guests. So, why not streamline the registration process and make it as easy as possible to find and navigate? 

Instead of sending prospective guests to an external website (where they may lose interest from having to click through so many different sites), embed your RSVP form directly into your event landing page. 

Draw attention to your registration with bold call-to-action buttons that create urgency. For example, you could write “Buy Tickets Now!” or “Register Today to Join this Event of a Lifetime.” Create the feeling that your audience has to be at this event or they’ll truly be missing out on a great opportunity. 

As you develop your registration process, keep these tips in mind:

  • Make it short and sweet. The less prompts, the better! Your registrants will appreciate an RSVP process that takes just a few moments to complete. 
  • Stick to the most essential information. You’ll want to ask for each registrant’s name, contact information, billing information, and number of tickets they’re purchasing if applicable. You can always gather more information at the event. 
  • Optimise registration for mobile devices. People are spending more time on their phones than ever. Cater to your audience by making your landing page mobile-friendly so they can register from the palm of their hand. 

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If you’re unfamiliar with the technical side of website design and need support setting up your event landing page, use a website builder with built-in registration features. According to Morweb, a website builder can help you create an event landing page, and website at large, with a responsive design. Your only job? Developing great content! 

Wrapping Up 

If you use these best practices, your event landing page will be in great shape to attract site visitors and convert them into eager registrants. 

Remember to keep in mind your audience so you can tailor your content to them. Don’t be afraid to get creative! Play around with different design ideas to make your event landing page almost as exciting as the event itself. Once you’ve nailed down a design, make sure it’s user-friendly, informative, and engaging—and your event will be a huge success! 

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