Organising corporate events is an excellent way for companies to inform employees and members of the public, motivate their employees, celebrate company milestones, and more.
However, such events must be appropriately promoted in order to successfully yield the desired results. And effective promotion requires a bit of creativity.
To help you with this, our article will give you 10 creative ideas on how to promote your corporate event. Let’s get to it!
1. Create Custom Event Posters
Posters might seem to be an outdated form of advertising. However, they can attract the attention and interest of certain audiences you may wish to address.
Posters allow you to show off your creativity while providing audience members with relevant information about the corporate event, like the date, location, website, telephone number, etc.
After printing, you can place them in strategic locations in your office or the local area, based on who you target.
Another advantage of custom posters or printed flags is that they are a low-cost solution since designing and printing them does not require an exorbitant budget. Thus, even small organisations on a tight budget can afford such promotional tools.
If you’re up for this approach to promoting your corporate event, Helloprint can help you create custom posters for your business events.
2. Send Targeted Invitations
Event invitations are another creative method for promoting your corporate event. These promotional materials allow you to customise each of them for your attendees, thus encouraging and inspiring them to attend your event.
In the same vein as posters, invitations require creative copy and design to ensure that they are eye-catching and appealing.
An invitation generally features a bold headline with a summary of the corporate event, a recipient’s name, and additional information about the event.
Small yet effective, invitations are more appropriate for events with a limited number of people that you know. For example, an internal employee event.
3. Build An Optimized Event Landing Page
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A landing page for your corporate event might be a good idea if you have established a website with a robust online presence.
With a landing page, participants can learn about your next event and register for it, giving you an overview of how many people are attending.
You can use a landing page as a creative way to present your event online. Persuasive copy, great design, a quick explainer video, and a strong call-to-action can help set the tone for your corporate event.
Top tip: we recommend including testimonials from people who have attended previous events.
4. Use Social Media To Your Advantage
The clever use of social media can significantly enhance the promotion of a corporate event.
Sharing your event across multiple social media channels can maximise exposure and increase engagement and interaction.
You can promote your event on social media in various creative ways, and they vary widely depending on the platform.
Facebook and LinkedIn, for example, enable you to build a page for the event and invite your connections.
Social media platforms like Instagram and Twitter allow you to post creative social media graphics about your event.
Depending on your data and your perception of where you expect to find your target audience, you can select the most appropriate social networking site.
5. Incorporate Gamification
Another creative way of promoting your corporate event is through gamification.
By organising competitions, raffles or games, you can generate buzz on social media for your upcoming event.
To attract more participants, communicate that there will be prizes for all attendees or that you will run a contest during the event and award them to the winners.
New technologies enable you to run online raffles and contests if you’re hosting a virtual event.
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6. Design Eye-Catching Infographics
An infographic can help you organise the program and objectives of your event into well-divided and tidy sections. For example, outline the structure of your event and the thematic topics.
Infographics provide space for in-depth details and visual elements, such as charts, which reinforce your message and make it more impactful.
When creating infographics, make sure to include your brand’s colours, custom logo, and website URL.
7. Host AR and VR Events in the Metaverse
Virtual reality (VR) and augmented reality (AR) technologies have grown in popularity over the last few years. The metaverse, an online concept where companies and individuals can experience life and events virtually, is on the tip of everyone’s tongue.
In particular, the event industry is embracing AR, VR and entering the metaverse to transform the way attendees connect and interact.
During metaverse events, AR and VR can create real-life experiences that everyone in the room can share, making it perfect for boosting engagement among attendees and providing them with a unique and memorable experience.
8. Send Emails with Dynamic Content
Direct email is another way to tell people about your next corporate event.
This method is limited in terms of reach, as you are restricted to the people on your email list due to GDPR regulations. However, it’s highly targeted so can result in a higher conversion rate.
Ensure that the email content incorporates outstanding design and persuasive copy that will influence recipients to register or express an interest in attending the event.
Consider playing with GIFs, videos, or interactive design. Warning: less is more! Don’t overload your email with multimedia files or you risk getting lost in the dreaded spam folder.
9. Write Effective Event Copy
Clever copy or slogans can make or break your event promotion. Follow these tips to write compelling event copy:
- Know your audience: When writing copy, it’s crucial to write for your event’s target audience. For example, if addressing young people, consider using more colloquial language that incorporates popular generational terms.
- Offer great value: Explain why participants should attend your event and how they can benefit from it. Be sure to emphasise all the essential points.
- Write a catchy headline: The headline is the first thing people notice. Summarise the purpose of your event in a few words and make it as persuasive as possible. Don’t miss your chance to make a great first impression!
10. Collaborate with Companies and Influencers
Partnering with companies or influencers in your niche is another effective creative way to promote your corporate event.
By collaborating with other companies, you can pool resources. The result? Maximising promotion while reducing cost.
Similarly, working with influencers within your sector can promote your event to a wider, yet still targeted audience.
Establishing partnerships with other companies may lead to win-win situations that won’t cost anything. However, this may not be the case with influencers, who can charge relatively high prices. Take this into consideration before choosing this option.
Corporate events are an excellent way to connect with your employees, customers, and business partners.
Nonetheless, events reap little reward without proper promotion. So, implement one or more of these creative ideas for promoting your corporate event, to increase visibility and interaction.