London is one of the most sought-after cities in the event industry, leading the UK’s £39 billion industry. But what is it about London that makes it such an ideal place for events of all kinds? There is undeniably a certain magical allure to the city that attracts people from all around the world, but to remain 100% rational, we have strived to put into strictly professional words the reasons we think you should consider London for your next corporate event.
Why choose London
If “because it’s London” isn’t a good enough reason, we have listed the top attributes that make it stand out as an event destination.
It’s central and easy to get to. Not only in terms of the tube, which in itself is marvellous and will get you to and from anywhere in the city in a matter of minutes. London is perfectly situated as a connecting city between the east and the west. It’s an incredible hub for people flying in and out from all over the world.
It’s home to some of the largest organisations, PR companies and media corporations in the world. This lends prestige to your events and offers your guests unparalleled networking opportunities that they will not have elsewhere.
It attracts some of the finest event professionals from around the world. People with every skill imaginable have gathered together seeking to be part of the booming event scene. Venue seekers, planners, caterers, decorators, technical support teams – everyone you could possibly need is here with the experience to make your event the best top quality affair.
London’s many years of being the capital of society’s top tier have given it the experience to know how to host guests with style and offer options to make everyone happy – some of the very best hotels in the world are nestled here, like the Savoy and the Ritz – but not everything has to be done at the height of luxury. The beauty of London is that there is something for every style and budget.
Things to consider when choosing a venue
Choosing a venue is not as easy as it sounds. You might think you know what you want, but at the end of the day, it’s not so simple. It’s a little bit like buying shoes, you need to know what you’re looking for and try it on for size before you make the purchase.
Choosing a venue in London may sound like a daunting task, especially if you’re not familiar with the city, but if you keep in mind some simple questions, the process will go much smoother.
What are your deal breakers?
You probably have so many options you don’t know where to start. You need to narrow it down. Choose 1 or 2 MUST-HAVES that you cannot sacrifice when choosing your venue. This will automatically eliminate a lot of venues that don’t work for you. Are location or capacity deal breakers for you? What is not flexible, your budget or your date?
Accessibility is key!
If your guests are coming in from overseas it’s important to choose a venue that is easy for them to get to. Look for something that is close to an underground station and isn’t far from their hotel. Does the venue have easy access from the street or is it hidden from view and difficult to find? Also, check with your venue if they have accessibility for guests with reduced mobility if necessary.
Take care of your budget!
London has something for every budget, but it’s also easy to go crazy and end spending more than you originally thought. Ask your venue detailed questions about their in-house services like catering, AV equipment, the staff they will provide, and if they have any agreements with nearby hotels to offer package deals or discounts. Don’t be embarrassed to talk ‘money’!
Does your venue have character?
London’s rich cultural and historical heritage offer venues in every style imaginable. Make sure you choose the venue that fits your event’s style and purpose. In London, there is no excuse for getting this particular detail wrong.
Book your Event Venues
Some of our favourite venues!
There are so many amazing venues in London that it was almost impossible to choose. Here are some great spaces that give you a look into what London has to offer, from the big conference centres to the small quirky hotels, this city has it all!
Lovely little garden in London
Their award-winning spaces provide new and exciting experiences in a modern and stylish setting. With in-house chefs that offer restaurant-quality food, creative and unique productions and made-to-measure events for each client, no 2 experiences are ever the same.
Rustic and calm space
This authentic hotel has an Open House concept that allows it to blend in with its surrounding neighbourhood. Its inviting lobby offers comfy seats and a cosy setting to hang out and drink in the local vibe. What better way to experience the London lifestyle?
Unique and sturdy warehouse
Once an old printing factory, today it’s home to some of the best music festivals in the city. Its industrial architecture and the preservation of the antique machinery and printing presses give it a dynamic presence, perfect for cultural events.
Railway arch venue
Located in the heart of the Shoreditch triangle, this popular photography and events venue offers a unique style made up of two interlinked railway arches, offering 3,500 square feet of warehouse space. It’s exposed Victorian brickwork, with high vaulted ceilings and industrial lighting make for an interesting combination of antique and industrial styles.
Colourful and bohemian greenhouse
This friendly neighbourhood hotel is conveniently located only a few steps away from Cambridge Heath train station and Bethnal Green underground, and just a short walk from Shoreditch. It has meeting rooms, a gym, an outdoor Garden bar and its 194 bedrooms offer both home and digital comforts.
Flexible and creative workspace
This venue offers 4 interconnected “white box” studios and 2 meeting rooms perfect for personalising your event to your heart’s content. It has high ceilings, beautiful natural lighting and a team of staff ready to help with guest-list curating, in-house catering, AV equipment, photography/filming and event production.
Get ready for London!
London is a city teeming with activity, not only where the event industry is concerned but in so many other aspects like public transport, hospitality, entertainment and tourism. Bringing your event to London is about creating an experience that your guests will never forget and will impact your brand.